Why Practice Builders created Five-Star Patient Experience
Practice Builders has spent decades helping medical practices grow—so we’ve seen firsthand how the “new world” of online reviews has changed everything. Today, patient perception isn’t shaped only by clinical outcomes—it’s shaped by every interaction: the first phone call, the front desk, the waiting room, follow-ups, and how consistently the team communicates.
That’s why we designed Five-Star Patient Experience: a structured, nine-module training and certification program built to standardize service behaviors that drive trust, loyalty, and better reviews.To ensure the program was grounded in real clinical standards—not just marketing—we sought out physician expertise and partnered with Dr. Samuel Sarmiento, then spent over a year refining the framework into a practical system teams can actually implement.
Contact Us Today!Meet Our Team
Dr. Samuel Sarmiento MD, MPH, MBA — Medical Advisor
Dr. Samuel Sarmiento is a physician, entrepreneur, and clinical outcomes researcher who brings deep healthcare credibility to Five-Star Patient Experience. He completed a general surgery internship at Mayo Clinic, earned MPH and MBA degrees at Johns Hopkins University, and completed a postdoctoral fellowship at Johns Hopkins University School of Medicine focused on clinical outcomes research.
With a background that blends medicine, public health, and business strategy, Dr. Sarmiento helps ensure the program stays anchored to what matters most in healthcare: communication that supports trust, compliance, and better patient outcomes.
Paul Mason CEO
Paul Mason leads Practice Builders with a growth-minded, performance-first approach rooted in real-world execution. After 15 years helping medical practices and small businesses grow, he founded Geotarget in 2019—scaling a nationwide video network and helping thousands of businesses deliver targeted video messaging.
Following a 2023 merger with Practice Builders, Paul has focused on combining best-in-class targeting and video with Practice Builders’ strengths in web, reputation, social, content, and SEO—building a truly comprehensive growth platform for healthcare practices.
Dan Turi Lead Marketing Consultant
Dan Turi brings an extensive background in broadcast media, advertising, and marketing, with a style that’s equal parts strategic and easy to understand. He’s known for a customer-friendly, creative approach to building marketing roadmaps—and he understands healthcare from the inside out, with four doctors in his family.
In Five-Star Patient Experience, Dan helps translate patient-experience standards into messaging practices can confidently present to the public—especially in a review-driven world.
Tara Stofsky Vice President, Operations
Tara Stofsky oversees the performance and delivery of digital services while keeping the client experience sharp and consistent. She brings hands-on expertise in digital marketing and content creation, with a specialty in building and training teams to plan, implement, and communicate marketing strategy clearly.
For Five-Star Patient Experience, Tara’s operational lens helps ensure the program is not just inspiring—but implementable, measurable, and repeatable across real teams.